Competitive Intelligence for B2B Sales & Strategy Teams

Know your competitors before your next move.

Structured, source-backed competitive intelligence for B2B commercial decisions — competitor comparisons, pricing, go-to-market analysis and sales battlecards.

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Public-source research
Sources included
No internal-system access required
Fixed price, no subscription
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Sample reports

See the intelligence before you buy

Complete sample reports with the same structure, sections and depth as a paid report. Sample companies and data are illustrative.

Competitor Comparison

Competitor Comparison

Competitor profiles, a rated feature comparison matrix, market trends and recommendations.

Report details
Live sample Competitor Pricing Intelligence

Competitor Pricing Intelligence

Pricing models, packaging logic, discounting, a price positioning map and objection handling.

View live sample
Live sample Go-To-Market Intelligence

Go-To-Market Intelligence

GTM motion, marketing channels, partnerships, messaging, sales motion and expansion signals per competitor.

View live sample
The problem

Competitive decisions are often made with incomplete information.

The information usually exists — scattered across websites, pricing pages, job posts and announcements. The hard part is turning it into something your team can act on.

You're entering a competitive deal

You know who the competitor is, but not how their offer, positioning and strengths really compare with yours.

Pricing is unclear

Public pricing, packaging and commercial positioning are scattered across websites, documents and market signals.

Competitor strategy is changing

Messaging, channels, ICP, partnerships and expansion activity change faster than static competitor files.

Research takes too long

Sales and strategy teams spend hours collecting information before they can start interpreting it.

Featured reports

Featured Competitive Intelligence Reports

Four reports built around the competitive questions B2B teams ask most.

Competitor Comparison

From

Understand how your offer compares.

Side-by-side analysis of positioning, capabilities, differentiation, strengths, weaknesses and competitive context.

Includes:
One competitor — add more before generating
Best for:
Strategy, product and leadership teams
Generate

Competitor Pricing Intelligence

From

Understand how a competitor prices and packages value.

Pricing, packaging, commercial model, value metrics and positioning.

Includes:
One competitor — add more before generating
Best for:
Product, pricing and commercial teams
View live sample Generate

Go-To-Market Intelligence

From

Understand how a competitor goes to market.

Channels, messaging, ICP signals, partnerships, market expansion and strategic patterns.

Includes:
One competitor — add more before generating
Best for:
Founders, marketing and GTM teams
View live sample Generate

Sales Battlecard

From

Turn competitive research into something Sales can use.

Strengths, weaknesses, objections, differentiators and talking points for competitive conversations.

Includes:
One competitor — add more before generating
Best for:
Sales teams and sales enablement
View live sample Generate
A different job

Why not just ask a general-purpose AI?

General-purpose AI tools are excellent for exploratory research. Intelligent Insights Lab is designed for a different job: producing repeatable, structured competitive intelligence around a defined commercial question.

General-purpose AI
IIL Competitive Intelligence
Workflow defined by the user's prompts
Predefined intelligence methodology
Flexible conversational output
Standardised business report
User decides how research is structured
Research organised around a defined commercial use case
Source depth depends on the research workflow
Source-backed report structure
Excellent for exploration
Designed for repeatable competitive analysis
Conversation / output
Shareable report artefact

Different workflow, different output.

How IIL intelligence is built

From public information to decision-ready competitive intelligence.

Relevant public sources are collected and organised around a specific competitive question, then analysed with the same framework every time.

Evidence first

Major findings trace back to public sources your team can verify.

Consistent methodology

The same analytical framework is applied to every competitor you analyse.

Confidence visible

Strong evidence isn't presented the same way as an inference — findings are labelled by evidence strength.

Decision-oriented

Findings are organised around the decisions Sales, Product, Marketing and leadership need to make.

Ready to share

A structured report your team can use without rebuilding the analysis.

Illustrative example Competitor Comparison

Finding

Competitor A has moved its CRM integration from the Enterprise tier into its mid-market plan.

Evidence

Public pricing page and product release notes — source links included in the report.

Confidence

Observable — stated directly in public sources.

Implication for Sales

Expect the integration objection earlier in mid-market deals. Lead with total cost and implementation time.

Automated quality controls check completeness, consistency and unsupported claims before delivery.

Reports are based on public information and are designed to support — not replace — professional judgement.

What you receive

Every report includes evidence, not just conclusions

Executive summary

The most important findings and their commercial implications, in plain language.

Source panel

Major claims linked to their public sources, so you can verify them or share them with your team.

Confidence indicators

Key findings are labelled by evidence strength — for example, observable versus inferred.

Implications and actions

Specific next steps for Sales, Product and leadership — not raw data you still need to interpret.

Delivered to your dashboard and by email as a shareable PDF.

More Sales Intelligence

More Sales Intelligence Reports

Beyond competitors: market, buying-signal, account and stakeholder research, built with the same methodology.

Buying Signals Intelligence Report

Identify high-intent accounts and understand what may be driving their purchase decisions.

Generate

Target Account Intelligence Report

Evaluate how well your product fits a target account and identify relevant opportunities, risks and sales angles.

View live sample Generate

Stakeholder & Negotiation Intelligence Report

Understand a key stakeholder's role, priorities, professional background and likely decision criteria.

View live sample Generate

Industry Intelligence Report

Understand an industry's structure, trends, buyer pain points, opportunities and competitive dynamics.

Generate

Can't find the report you need?

Tell us what you're looking for — our team will help you scope a custom report.

Get in touch
Beyond the report

A live workspace, not a stack of PDFs

Every report lives inside a workspace that keeps working after delivery — compare, cross-check and revisit, without ordering a new document.

Competitor comparison matrix

Compare every competitor at once

Rate your product against every tracked competitor on the same capabilities — Leader, Competitive or Behind — and add one more competitor without starting the comparison over.

Evidence and sources library

Every source, searchable in one place

Every source behind every report, filterable by type and reliability, with each claim traced back to where it came from — not a citation list buried inside one PDF.

Report version history

See what changed, and when

Re-run a report and the last version stays on record, so you can see exactly what changed between them instead of only ever holding the latest one.

How it works

Intelligence when you need it — without a traditional research project.

Reports are generated on demand from current public information, allowing teams to investigate a competitive question without commissioning a lengthy manual research engagement.

1

Choose a report

Select a report type and provide the inputs — your product, the competitor and any context.

2

Review scope and price

See the scope and fixed price for that report before you pay.

3

Receive your report

The report arrives in your dashboard and by email, with sources included.

Pricing

Simple, transparent pricing

One-time payment per report. No subscription. No hidden fees. Prices exclude applicable VAT.

Report Price Included Additional Typical delivery
Competitive Intelligence
Competitor Comparison One competitor — —
Competitor Pricing Intelligence One competitor — —
Go-To-Market Intelligence One competitor — —
Sales Battlecard One competitor — —
More Sales Intelligence
Buying Signals Intelligence Report One account — —
Target Account Intelligence Report One company — —
Stakeholder & Negotiation Intelligence Report One decision maker — —
Industry Intelligence Report One industry — —

One-time payment per report. No subscription. Reports delivered to your dashboard and by email.

If public information is limited, we notify you before generating and offer a revised scope or full credit.

Prices exclude VAT. Applicable taxes vary by country.

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Source-backed

Every major finding includes traceable public sources.

Secure processing

Your inputs are processed securely and are not publicly shared.

Transparent methodology

Reports explain their evidence, assumptions and confidence levels.

Automated quality controls

Completeness, consistency and unsupported claims are checked automatically before delivery.

No internal access needed

Built from public information — no CRM or internal-system connection required.

Clear purchase conditions

See the scope and price before ordering.

Request a sample analysis

Want to see this applied to your market?

We're currently working directly with a small number of B2B sales and commercial leaders while we refine the service. Tell us which competitor or commercial question matters to you.

Selected requests are reviewed individually and may receive a tailored sample analysis.

What happens next

  1. 1We review your request and the competitor you name.
  2. 2If it's a fit, we prepare a sample analysis for your market.
  3. 3We share it with you and ask what was useful.
FAQ

Got questions?

Everything you need to know about Intelligent Insights. Can't find an answer? Reach out to us.

Getting Started

Intelligent Insights Lab produces structured, source-backed competitive intelligence for B2B sales and strategy teams: competitor comparisons, pricing intelligence, go-to-market analysis and sales battlecards, plus market, buying-signal, account and stakeholder reports. Reports are generated on demand from current public information and include source references.

General-purpose AI tools are excellent for exploratory research, and the result depends on how you prompt and structure the work. IIL applies a predefined methodology to a defined commercial question and delivers a standardised, source-backed report your team can share. It is a different workflow with a different output, not a replacement for exploratory AI research.

The inputs depend on the report type. For a Competitor Comparison, Pricing, Go-To-Market or Battlecard report you provide your product and one or more competitors. For account and stakeholder reports you provide the company or person. You will see the required fields before you pay.

No. Intelligent Insights Lab operates on a pay-per-report model. You pay a fixed price for each report you generate. There is no subscription, no recurring billing and no cancellation required.

Reports & Delivery

Delivery time depends on the report type, the number of competitors and the amount of public information available. The typical range for each report type is shown in the pricing table.

Reports are available in your dashboard as soon as they are ready. You also receive an email notification with a direct link. Reports can be exported as PDF or viewed in the browser.

Yes. The system researches public sources and generates the report automatically. Automated quality controls then check completeness, consistency and unsupported claims before the report is delivered. There is no manual analyst review.

Yes. Every major finding is linked to its public source. You can verify the information or share sources with your team. Confidence indicators are included for key claims.

Yes. Full sample PDFs for the four featured competitive intelligence reports are available on this page, and every report type has a sample on its details page. Sample companies and data are illustrative.

Pricing & Refunds

Prices shown exclude VAT. Applicable taxes vary depending on your country and will be calculated at checkout before you confirm payment.

If the system identifies that public information for your target is insufficient to produce a quality report, we will notify you before generating and offer a revised scope or a full credit. We do not deliver incomplete reports without notice.

If a section is missing, inconsistent or clearly incorrect, contact us via the support page and we will review it. Reports are based on available public information at the time of generation. We cannot add private data or guarantee specific outcomes.

If a report fails to generate due to a system error, your payment is returned as account credit automatically. You can then use that credit to generate another report or contact support for a refund.

Data & Privacy

Company websites, job boards, press releases, industry news, professional networks and other open web data. We do not access private, gated or non-public information.

Reports are generated from publicly available information at the time of the request. The platform does not continuously monitor or refresh data between orders. For time-sensitive intelligence, we recommend generating a new report at the point of need.

Yes. The inputs you provide and the reports generated are private to your account. They are not shared with third parties or used to train models. Data is encrypted in transit and at rest.

No. Reports are built from public information only. You provide the inputs for the report — for example your product and the competitors to analyse — and nothing else. We don't access your CRM, email or internal systems.

Yes. Reports can be exported as PDF and shared with teammates. The content — signals, scores, recommended actions, sources — is structured to be directly usable in your sales process, CRM notes, call prep or account planning.

Get in Touch

Talk to our team

Have a question, a partnership idea, or want a demo? We read every message personally.

Your data is processed by Intelligent Insights Lab (data controller) solely to respond to your inquiry. Inquiries are typically retained for 2 years. You have the right to access, rectify, or erase your data at any time.